Privacy Policy
Last Updated: 03 June 2025
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1. Who We Are
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We are Rewarding Choice Puppy Training. Our website address is: www.rewardingchoice.co.uk. We are committed to protecting your personal data and respecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Our website and services are not intended for children under the age of 18. We do not knowingly collect or store personal data from anyone under 18. If we become aware that personal information from a child has been collected, we will take steps to delete it promptly. If you believe that we may have collected data from someone under 18, please contact us immediately.
2. What Data We Collect
We may collect and process the following personal data:
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Your name
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Email address
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Telephone number
We do not collect sensitive personal data (such as health information), nor do we create user accounts.
3. How We Collect Your Data
We collect personal data when you:
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Book a discovery call using our external scheduling tool (Keap)
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Sign up for our newsletter
This data is submitted voluntarily by you.
4. Why We Collect Your Data
We collect and use your data for the following purposes:
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To respond to enquiries or requests
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To manage bookings and communication about our services
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To send occasional email updates or newsletters (only with your consent)
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To understand how visitors use our website via analytics
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5. Lawful Basis for Processing
Under the UK GDPR, we rely on the following lawful bases:
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Consent – for sending email newsletters or marketing updates
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Legitimate interests – to respond to your enquiries and provide the services you have requested
You can withdraw your consent at any time by clicking “unsubscribe” in any email, or by contacting us directly.
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6. Data Sharing & Third Parties
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We do not sell, rent or trade your personal data. We do use trusted third-party services to operate our business, including:
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Keap– for scheduling discovery calls and appointments
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Google Analytics – to understand how users interact with our website
These providers may collect certain information (such as your IP address or device type) as part of their standard operations. We only use services that are GDPR-compliant or operate under approved data protection frameworks.
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7. Cookies
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Our website uses cookies to enhance your experience and collect anonymous usage data through Google Analytics. You can control or delete cookies through your browser settings.
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8. Data Retention
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We keep your data only for as long as necessary.​ Newsletter subscriber data is stored until you unsubscribe
We review and securely delete data that is no longer needed.
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9. Your Rights
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You have the following rights under the UK GDPR:
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To access a copy of the personal data we hold about you
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To correct any inaccuracies in your data
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To request that we delete your personal data
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To restrict or object to our processing of your data
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To lodge a complaint with the UK Information Commissioner’s Office (ICO) if you believe your data has been handled unlawfully
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To exercise these rights, please email us at: privacy@rewardingchoice.co.uk
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10. Contact Us
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If you have any questions or concerns about this privacy policy or your data, please contact:
Emily Martin
Rewarding Choice Puppy Training
Website: www.rewardingchoice.co.uk